mass, space, texture, materials, light, shadow, experience, function
Architecture... creating a place that is an experience... it has personality.
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The ability to partner with clients at the earliest stage of a project, and be a scouting party to your decision makers.
- Examination of an opportunity
- Investigation of all its ramifications and identifiying its abstractors
- Mapping out the playing field
- Capturing the route to a strategy
- Crystallizing a solution
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Successful environments that people return to again, and again, will be the ones that delight a variety of senses for a variety of people. Integration of Art and Architecture are a key to that kind of place.
- Environmental Graphics help to create a sense of place
- Exhibit Design coax the public with a delightful personality
- Learning Environments need to have an atmosphere of discovery and adventure
- Historical Narratives need to know its audience, and the reason they are there so it can be delivered successfully
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Annual Reports, Brochures, Training Manuals, Websites, (among other things...)
We see Graphic Design as a logical part of architecture. The same principles that apply to making great restaurants and retail spaces are key to memorable graphic art, package designs, sculpture, signage, logos, icons & exhibits.
The graphic world is an intuitive world, and deals in the abstract.
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A comprehensive approach from overall atmosphere to decor touches, to the table top.
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Great environments are often remembered by features like...
...retail displays, customized furniture and kiosks. These elements must be functional (marries function and aesthetics), but they can also be aesthetically pleasing.
DESIGNERS ARE PROBLEM SOLVERS
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STORYTELLING, CONTEXT CREATION, CHARACTER CREATION
STORYTELLING: Communicating values and thoughts through captivating metaphors.
CONTEXT CREATION: Describing places in history, parts of this world, or worlds that can only exist in the imagination.
CHARACTER CREATION: Imaginary personalities that connect with audiences.
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Whether upscale dinner house, or the simplest lunch counter...
...effective designs must have a clearly communicated brand position. Customers must intuitively know what you offer, and how to use you.
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Your product translates into your atmosphere.
Design as a business tool, and marketing opportunity.
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© 2011 GHA Design Lab. All rights reserved.
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